Founder’s Story
Founded in 1992, Jinbao Brother grew from a small workshop into a modern global paper enterprise, driven by quality, innovation, and customer focus.
Home / Quality First, Customer-Centric
In the early days of China’s Reform and Opening-up, the economy experienced rapid growth and market demand surged.
In 1992, the founder of Jinbao Brother keenly recognized that as reforms deepened, industries across the board would increasingly require high-quality office paper. Starting from a modest 150-square-meter workshop, the company adhered to the principle of “Quality First, Customer-Centric,” constantly refining its products and optimizing its manufacturing processes.
In 2006, the Jinbao Industrial Park in Shenzhen was completed, marking the company’s transition into a modern enterprise integrating production, warehousing, and office operations. In response to the trend of industrial upgrading, the founder proactively restructured the company’s operations to lay a solid foundation for future expansion.
By 2013, the Dongguan facility was launched, creating a dual-base model between Shenzhen and Dongguan, significantly enhancing production capacity and operational efficiency to meet increasing orders and diversified market demands.
As the wave of “Internet Plus” swept the business world, the founder recognized the strategic importance of e-commerce. In 2016, an e-commerce team was swiftly established to drive digital transformation, achieving over 20% monthly growth in online sales.
In 2022, with the national promotion of the “Belt and Road Initiative” and cross-border e-commerce, Jinbao promptly adjusted its market strategy and accelerated overseas expansion. The company’s export business quickly extended to Europe, Southeast Asia, the Middle East, and Africa, propelling its global presence.
By 2025, Jinbao has been deeply rooted in the office paper industry for 33 years. With a total plant area exceeding 150,000 square meters, the company has successfully evolved from a small-scale workshop into a modern manufacturing enterprise.
The growth story of Jinbao Brother mirrors the broader narrative of China’s economic reform.
As both a witness to and a contributor in this era, Jinbao remains committed to customer-oriented innovation, continuous process optimization, and service enhancement.
The company has expanded its product range from basic copy paper to include thermal paper, carbonless copy paper, and self-adhesive labels, achieving upstream integration across multiple product lines and fully supporting various office and information printing applications.
Our Team & Values
Driven by sound operations and technological innovation, Jinbao continues to expand both domestic and international markets, providing efficient and eco-friendly paper solutions for government agencies, e-commerce platforms, healthcare, logistics, and more.
Continuous product improvement and attentive customer feedback have become the core drivers of Jinbao’s steady and sustainable growth.
We firmly believe that only by pursuing excellence, maintaining strict quality control,
and prioritizing user value can we earn lasting customer trust—and build enduring market confidence.
